Let’s Call Them ‘Platitunes’

With some songs, you know how nearly every line will end, even if you’ve never heard that particular song before. That’s because the song is made of clichés. I call these songs “platitunes”.

Pros of the Platitune

  • The songwriter need not rhyme. Each line is carried forward by its own pre-fabricated inevitability. If the listener doesn’t pay too much attention, this forward motion can sound like structure.
  • The listener need not pay close attention, since the lines don’t refer to each other, only to themselves. The sensation is one of repeated, short-term, small-scale resolution.
  • The song feels friendly, non-confronting, relatable. Like, totally relatable.

Cons of the Platitune

  • Despite their instant familiarity, the lyrics of the platitune are really hard to remember, since they’re all so similar.
  • Platitunes struggle to build. There’s no cumulative effect of story or dramatic structure, just more of the same. So the only way to reach a climax is to get louder, or higher. Or louder and higher.
  • The platitune, because it relies on over-used phrases instead of minting its own, does not age well. It sinks back into its decade of origin, and is later dredged up only in the service of nostalgia.

Some examples? My pleasure. The following aren’t all pure platitunes, but they demonstrate the essentials at important points. I found them by listening to the Top 20 songs in the current Billboard Hot 100 [all added ellipses are … mine]

Sam Smith – Stay With Me (Sam Smith, James Napier, William Phillips)

Guess it’s true, I’m not good at a one-night … stand
But I still need love ’cause I’m just a … man
These nights never seem to go to … plan
I don’t want you to leave, will you hold my … hand?

As platitunes go, this is not too bad, because it’s still logically coherent, and it’s made of clichés that actually rhyme.

Maroon 5 – Maps (Adam Levine, Ryan Tedder, Benjamin Levin, Ammar Malik, Noel Zancanella)

But I wonder where were you?
When I was at my … worst
Down on my … knees
And you said you had my … back
So I wonder where were you?
When all the roads you took came back … to me

Mix your clichés well, and you get this kind of incoherence, at which the platitune excels. To review: she said she had your back, and all the roads she took came back to you, so when you’re down on your knees, she’s probably behind you, dummy.

So I’m following the map that leads to you
The map that leads to you
Ain’t nothing I can … do
The map that leads to you

Not to be a pedant, but a map doesn’t lead to anything. A map shows where things are. That’s why the preferred cliché is “the road that leads to you” or “the path that leads to you”. Philosophical query: is a botched cliché worse than a correct one?

Jessie J, Ariana Grande, Nicki Minaj – Bang Bang (Max Martin, Onika Maraj, Savan Kotecha, Rickard Göransson)

She got a body like an hourglass, but I can give it to you all the … time
She got a booty like a Cadillac, but I can send you into over … drive
See anybody could be bad to you, you need a good girl to blow your … mind

It’s encouraging to see these puns being attempted, but lazy clichés have undone them. Are hourglass bodies typically noted for their lack of stamina, or fussiness as to the time of day? I should have thought the opposite. Likewise, is the Cadillac-booty necessarily associated with low gears and slow speeds? And what is the nature of this mind-blowing that only a good girl can execute? Perhaps the chorus will clarify:

Bang bang into the … room
Bang bang all over … you
Wait a minute let me take you … there
Wait a minute ’til ya
Bang bang there goes your … heart
Bang, back seat of my … car

Hmmm. Whatever this “bang bang” is, it’s quick. And yet overdrive-girl, previously critical of slow speeds, wants you to “wait a minute”. Also, it turns out the “good girl” will “blow your mind” in the back of her car, where she believes your “heart” will be gone. I don’t presume to speak for all men, but I don’t think it would be my heart.

John Legend – All Of Me (John Legend, Toby Gad)

What would I do without your smart mouth?
Drawing me in, and you kicking me … out

Her mouth draws him in. Within that mouth, presumably, are her feet, which then kick him out.

You’ve got my head … spinning, no … kidding, I can’t pin you … down
What’s going on in that beautiful … mind
I’m on your magical mystery … ride
And I’m so dizzy, don’t know what … hit me, but I’ll be … alright

This is OK. It’s deeply unoriginal, but at least it makes sense. In the chorus, the song tries to avoid clichés, and promptly comes a cropper:

‘Cause all of me
Loves all of … you
Love your curves and all your edges
All your perfect imperfections

This ‘My Funny Valentine’ approach is commendable, but take a moment to look at your body. Do you see any edges? No, you don’t. You might see the tip of a nose, or the blade of a finger, or the heel of a palm. But you don’t see any edges unless you’re from a race of diamond aliens, or you have suffered a dreadful injury.

(Defenders will say this could be a metaphor, for the edges of a personality. I don’t buy it.)

Give your all to … me
I’ll give my all to … you
You’re my end and my … beginning
Even when I lose I’m … winning
‘Cause I give you all of … me

This sensitive guy schtick always plays well to the back row, but “lose” what? You didn’t lose yourself, you gave yourself. It’s right there in the next line, so what did you “lose”? Even when I give, I’m getting – that would make sense.

I’ll let George Orwell have the final say on platitunes, even though he was writing about prose. From “Politics and the English Language,” 1946:

Each of these passages has faults of its own, but, quite apart from avoidable ugliness, two qualities are common to all of them. The first is staleness of imagery; the other is lack of precision. The writer either has a meaning and cannot express it, or he inadvertently says something else, or he is almost indifferent as to whether his words mean anything or not.

prose consists less and less of words chosen for the sake of their meaning, and more and more of phrases tacked together like the sections of a prefabricated henhouse.



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