Over on the twittersphere, I listed, thanks to Mike Lynch’s prompting, the most immediate irritants in Tourism Australia’s new ad.
- “There’s nothing LIKE Australi-AH”: it’s par for the course now in songwriting to emphasise the last syllable in Australia, as no Aussie does, but why emphasise “like”? There’s nothing LIKE Australia, but there are several identical copies, should you require one?
- The camel/mammal rhyme. I thought I hated this purely because every other corresponding line ends with a single syllable rhyme, but it’s been bothering me for over a week now, so there must be something more.
- Kangaroos travel in mobs, not herds. Are we suggesting that young tourists from Asia (Vietnam?) with such an excellent grasp of English would not know this?
I should let it go, I know, but I’m even more annoyed now:
“Darwin to Bass Strait”. Bass Strait is a spondee, two syllables emphasised equally. No-one emphasises the word “Strait” more than “Bass”. And by stopping at the body of water, you’ve left out Tasmania. Again.
That “duck-billed mammal”. If you’re looking to emphasise the unique qualities of a platypus, well, it’s a semi-aquatic monotreme, and it’s the only one. It’s a swimming, egg-laying mammal. The duck bill is not really what makes it special, because there are any number of other duck-billed animals. A duck, for example.